La Passion Group was born from an endless source of inspiration — Passion — a pure, burning drive at its most authentic. It is the passion of pioneers who carry within themselves the desire to craft unforgettable experiences, to create deep connections with culture, with people, and with places that linger long in one’s memory.
Every journey at La Passion Group is a living narrative, a distinctive imprint we preserve with devotion, craftsmanship, and a heartfelt spirit of service.
With our guests at the heart of every experience, we aim not only to open paths of travel but also to open doors to culture. Here, every visitor is invited not merely to arrive and depart, but to truly live and breathe each moment imbued with the essence of the local soul.
La Passion is shaped by a core source of energy called Passion — the most powerful and authentic driving force, which has forged our long-term strategic vision and our mission to lead in hospitality, tourism, and cultural experiences. We are a collective of pioneers, fueled by the aspiration to create timeless value — not only through service, but through transforming every journey into an emotional and cultural legacy.
Every product and experience crafted by La Passion is a signature creation, developed with a spirit of devotion, meticulous care, and international operational standards. With a customer-centric philosophy, La Passion Group does more than bring travelers to new destinations — we guide them into harmony with the depth of local culture.
Constantly innovating, redefining industry benchmarks, and embracing creativity, La Passion Group is committed to becoming a pioneering icon of the premium tourism and hospitality sector in Vietnam and the region — offering journeys that are not merely experiences, but lasting legacies held within the hearts of every guest.
Quality
Every detail is crafted with love and precision, creating an exceptional level of excellence.
Dedication
Each team member is an ambassador—always listening, understanding, and placing guests’ best interests first.
Innovation
Constantly seeking new ideas and anticipating trends to deliver experiences that are distinctive and inspiring.
Responsibility
Committed to the environment, the community, and the future—acting sustainably to create long-lasting value.
Respect
Collaboration built on fairness, honoring diversity, culture, and human dignity so that we grow together.
La Passion is a distinguished hotel chain built on the vision of honoring and preserving Vietnam’s unique cultural heritage. No matter where you stay within our system, you will always feel the spirit and essence of Vietnam through spaces rich in local character, where culture and history are reimagined with warmth and refinement.
We offer more than a place to rest — we open the door to immersive cultural experiences, allowing guests to fully embrace an atmosphere deeply rooted in Vietnamese identity. La Passion is where every journey leaves a lasting impression and brings you closer to the timeless beauty of Vietnam.
La Passion Classic Hotel
La Passion Classic — a hotel of timeless elegance, harmoniously infused with the charm of old Hanoi.
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La Passion Hanoi Hotel & Apartment
La Passion Hotel & Apartment — a property that embraces timeless Indochine charm while subtly reflecting a modern spirit.
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La Passion Hanoi Hotel & Spa
La Passion Hanoi Hotel & Spa – an Indochine-style hotel featuring refined architecture and handcrafted local interiors.
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La Passion Premium Cau Go Hotel
La Passion Premium Hotel – a modern luxury property featuring breathtaking views of Hoan Kiem Lake
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La Passion Sai Gon Hotel
La Passion Saigon – a luxury hotel located in the heart of Saigon, showcasing a signature of elegant architecture
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La Passion restaurant
At La Passion Restaurant, we offer a culinary journey filled with passion – where each dish is a desire for creativity and a tribute to Vietnamese culture.
Dining
La Passion Spa
At La Passion Restaurant, we offer a culinary journey filled with passion – where each dish is a desire for creativity and a tribute to Vietnamese culture.
La Passion Spa
La Passion Cruise
At La Passion Restaurant, we offer a culinary journey filled with passion – where each dish is a desire for creativity and a tribute to Vietnamese culture.
La Passion Cruise
Passion Travel Service
At La Passion Restaurant, we offer a culinary journey filled with passion – where each dish is a desire for creativity and a tribute to Vietnamese culture.
La Passion Travel
