The Year End Party of La Passion Group: When a Journey of Connection Opens a New Chapter

In the final, bustling days of the year, as the city glows with festive lights, La Passion Group brought a meaningful chapter to a close. The Year End Party was not merely an annual celebration, but a moment for the entire team to look back on the journey they had shared — to reflect on the quiet stories behind every effort, to acknowledge collective dedication, and to look ahead together toward greater aspirations and a broader vision for the future.

The 2024 Journey: A Year of Challenges and Opportunities

It is undeniable that 2024 was a year of significant change for the service and tourism industry. Market competition intensified, consumer behaviors evolved, and guest expectations became increasingly refined. Within this context, La Passion Group made continuous efforts not only to uphold service quality, but also to embrace ongoing innovation.

Symphony Cruise continued to reaffirm its position in the hearts of international travelers through distinctive experiences rich in cultural identity. Meanwhile, La Passion’s hotel system in Northern Vietnam evolved beyond being simple places to stay, becoming true “homes away from home” for thousands of guests. Lều Mây Glamping — a youthful and creative piece of the brand ecosystem — opened a new direction, allowing the brand to connect with a community of travelers who cherish freedom and a close bond with nature.

All of these achievements are the result of collective unity — of dedicated, resilient individuals who remain committed and constantly eager to learn.

YEP Moments — When Everyone Becomes One

The Year End Party was far more than a celebration. It felt like a special journey, bringing together team members from Symphony, the Northern hotel properties, and Lều Mây Glamping in one shared moment.

Homegrown performances filled the room with laughter. Moments of recognition and awards sparkled with pride. Behind-the-scenes stories moved many to quiet reflection. And heartfelt New Year wishes ignited confidence for the next journey ahead.

In that moment, the boundaries between properties and departments seemed to fade away. What remained was a single La Passion Group family — united and moving forward together toward the future.

A Message from Leadership: Looking Ahead

During the Year End Party, the leadership of La Passion Group emphasized that today’s success is only a foundation for greater ambitions ahead. La Passion Group will not pause at what has been achieved, but will continue to expand, elevate service quality, and strengthen its brand presence across new markets.

It is a vision of La Passion Group not only growing strong within Vietnam, but also expanding its presence across the region. A group where people are at the center — where every team member is given the opportunity to grow, is recognized for their contributions, and is supported throughout the journey of creating lasting value.

Looking Toward the New Year: A Journey of Innovation and Aspiration

As the Year End Party comes to a close, a new journey begins. The year 2025 will be defined by innovation, creativity, and bold progress. La Passion Group will continue to invest in service excellence and guest experience, while nurturing an internal culture where every individual finds purpose and meaning in their work.

Above all, sustainable success is not built by individuals alone, but through unity. And when every member gives their all with passion and dedication, La Passion Group will continue to write new and radiant chapters ahead.

The Year End Party served as a powerful reminder that this journey belongs not to a single brand, but to all the people who have nurtured and built it together. It did not merely close out a year; it opened the door to a broader future — where passion is elevated into a lasting legacy.

Entering the new year with confidence and aspiration, La Passion Group moves forward with one shared heart and wings wide open. We believe that while the road ahead will bring challenges, it will also be filled with unforgettable moments — just like the memories created on that YEP night.