LA SEN Restaurant & Skybar Ranked in the Top 10 at the Flor de Caña International Bartending Competition

For La Passion Group, every cocktail is more than a beverage—it is a work of art, carrying a story of origin and creative craftsmanship. We believe that every success is built on sustainable values and a deep pride in Vietnamese identity. Recently, a bartender from La Sen Sky Bar at La Passion Premium Hotel was named among the Top 10 in Vietnam at the Flor de Caña International Bartending Competition. This achievement is not only a personal milestone but also a testament to La Passion Group’s vision for sustainable development in hospitality, gastronomy, and tourism.

Plum Reborn – When Mộc Châu Plums Are “Reborn” in a Glass

The cocktail that earned La Sen a distinguished place in this international competition is Plum Reborn. Its standout feature lies in its key ingredient: the Mộc Châu plum. Simple, unpretentious, yet deeply symbolic, the plum—an iconic fruit of Vietnam’s northwestern mountains—was transformed through the bartender’s creativity into the soul of a drink that proudly embodies Vietnamese identity.

Plum Reborn not only harmonizes the plum’s natural sweet–tart flavors and delicate purple hue but also carries a deeper message: honoring Vietnamese agricultural produce and giving familiar ingredients a new life in a contemporary form. In every drop of this cocktail, one can taste the spirit of the northwest mountains, picture orchards heavy with ripened plums, and appreciate the tireless work of local farmers.

From a Cocktail to a Sustainable Vision

La Passion Group, guided by the philosophy of “placing people and sustainability at the center,” continually strives to seek out and elevate Vietnamese ingredients within our service experiences. The success of Plum Reborn goes beyond a competition result—it serves as a powerful affirmation of the direction we have chosen: to stay connected with local agricultural produce and to accompany farming communities on their path toward long-term, sustainable growth.

In a world where sustainability is becoming an essential trend, using local ingredients not only helps protect the environment and reduce transportation costs but also creates opportunities for Vietnamese farmers to increase their income and preserve cultural identity. Mộc Châu plums—once associated mainly with highland markets—now appear on an international stage, serving as clear proof that Vietnamese agricultural produce can go far when approached with creativity and genuine appreciation.

La Passion Group’s Pride and Responsibility

The achievement of having a La Sen Sky Bar bartender place in the Top 10 of the Flor de Caña competition is not only a personal success but also a shared pride for La Passion Group. This accomplishment inspires us to continue developing products and services that carry a strong Vietnamese identity, while further affirming our position in the hospitality and tourism industry.

We believe that sustainability does not lie in slogans alone—it begins with small, meaningful actions, just like the Plum Reborn cocktail. When guests savor it, they taste not only its flavor but also the love for nature, for the land, and for the people of Vietnam.

“Plum Reborn” is not only a creation of flavor, but a revival of familiar values—a blend of global inspiration that still preserves the soul of Vietnam. Its achievement as a Top 10 national finalist in an international bartending competition is clear proof that La Passion Group is moving in the right direction: elevating service experiences while staying rooted in sustainable responsibility.

With every step forward, La Passion Group will continue to write its story of creativity, pride, and purpose. For we understand that true sustainability can only flourish when it is built upon dedication, shared commitment, and a deep belief in the enduring beauty of Vietnamese culture.